JESUS FERNANDEZ UNVEILS “THE 305 COLLECTION”: A SULTRY TRIBUTE TO MIAMI’S ICONIC HEAT AND STYLE
Buenos Aires / Miami — June 2025 — With over two decades of redefining sensuality through the lens of craftsmanship and design, Jesús Fernández, Argentina’s renowned lingerie maison, presents its latest global launch: THE 305 Collection — a dazzling ode to the electric pulse of Miami.
Infused with the city’s signature heat, rhythm, and laid-back glam, THE 305 Collection captures the essence of Miami’s golden hour — where neon reflections bounce off Art Deco façades and warm breezes carry the energy of the streets. Bold, eclectic, and unapologetically sensual, the collection celebrates the Miami muse: confident, radiant, and always in motion. Crafted with haute couture techniques and exquisite attention to detail, each piece is handmade and tailored to flatter. Rich velvets, embroidered tulles, plumetí textures, satins, and guipure laces collide in a tactile symphony — creating versatile sets that can be mixed, layered, and styled endlessly.
“We wanted to capture the spirit of a city that never hides. THE 305 is glam, rhythm, freedom — and every piece reflects that,” says Maria Jesús Fernández, Creative Director and Founder.
More than lingerie, THE 305 Collection is a mood. A wearable celebration of self-expression, crafted for women who move through the world with allure and authenticity.
With this launch, Jesús Fernández deepens its international presence, backed by a world-class team and a vision as global as it is timeless.
